We had a blast shooting these commercials for Garden of ‘Eatin tortilla chips.

It was a very creative project where the viewer sees tortilla chips flying trough space, being kicked between goal posts at a football viewing party….and being turned into shark fins, swimming through guacamole.

We did a lot of slow motion, which requires a special camera, but also a special long lens which was water proof. We used that lens to follow chips out of the bag and queso cheese filling a bowl.

It gives the viewer a perspective of being in the bag or in the bowl for a great effect.

The days were long on this shoot, each day being 14 hours long. There were a lot of complicated scenes that took extra time to get right, because food doesn’t always behave the way you want it to!

I have attached the finished commercials below!